Internet Marketing

Internet Marketing Plan
 

Internet Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:

• Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).

• Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.

• Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.

Internet marketing is a necessary part of most business models. If you don't sell directly online, you want to encourage consumers to come to your website and see examples of what you can do, or sign up for a consultation. Whether you own your own business and need to learn Internet marketing strategies or you are looking to pursue a career in marketing, there are a number of ways you can collect the skills needed to be an Internet marketing professional. You can choose to sign up for classes, or you can learn and research the basics of Internet marketing for free. This article will tell you how to learn Internet marketing.