Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERP), by incorporating search engine friendly elements into a website.
A successful search engine optimization campaign will have, as
part of the improvements, carefully select, relevant, keywords which the
on-page optimization will be designed to make prominent for search
engine algorithms.
Search engine optimization is broken down into two
basic areas. on-page, and off-page optimization. On-page optimization
refers to website elements which comprise a web page, such as HTML code,
textual content, and images.
Off-page optimization refers,
predominantly, to back links (links pointing to the site which is being
optimized, from other relevant websites).
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